Nelson Alexander
Altogether Campaign
Letterbox marketing is the pinnacle of geographical targeting. During a time when Melbourne residents were spending more time than ever in their homes, delivering a large format, highly informative and locally focused publication straight to their door gave enormous cut through.
This project is a testament to our brand identity. It personifies the way a single sheet of plain white paper can be transformed through design, printing and careful folding to create an engaging piece of collateral.
The photos above showcase how a small finished product creates a multi-stage experiential event as you unfold each level to reveal new content, colours and information. A small, easy-to-deliver package that gives the equivalent of a 16-page booklet - all on just one sheet of paper!